The Psychology of Persuasion in Your Job Search

📢 Have you ever struggled to stand out in job interviews, even when you’re fully qualified?

Robert Cialdini, in his book Influence: New and Expanded, shares a fascinating tactic that turned one job seeker’s luck around—using the consistency principle to subtly influence hiring managers.

Instead of launching into self-promotion, the candidate started each interview with this simple but powerful question:

"Before we start, I’m curious—what was it about my background that attracted you to my candidacy?"

By prompting interviewers to verbalize their reasons for considering him, he engaged their psychological commitment. Once they stated their positive perceptions aloud, they became more inclined to act in line with their own reasoning—making them more likely to hire him. (isn't science awesome)

🎯 The result? He landed three better jobs in a row by using this approach.

💡 Why Does This Work?

This taps into a key persuasion principle: People like to act consistently with what they’ve already said. If a hiring manager voices their belief that you’re a strong candidate, they become invested in that perspective—often making them more receptive to hiring you.

🚀 How to Apply This Psychology in Your Next Interview

1️⃣ Ask the hiring manager:
"Before we dive in, I’d love to hear—what was it about my background that stood out to you?"

2️⃣ Listen carefully to what they highlight (this gives insight into what matters most to them).

3️⃣ Reinforce those key points throughout your interview answers.

By positioning yourself as their ideal candidate through their own words, you strengthen your chances of securing the job.

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